{"id":7952,"date":"2021-04-29T20:13:28","date_gmt":"2021-04-29T18:13:28","guid":{"rendered":"https:\/\/artemilia.it\/en\/uncategorized\/food-tour-2\/"},"modified":"2023-12-14T18:27:20","modified_gmt":"2023-12-14T17:27:20","slug":"parma-the-city-of-perfume","status":"publish","type":"post","link":"https:\/\/artemilia.it\/en\/unusual-tours\/parma-the-city-of-perfume\/","title":{"rendered":"Parma the city of Perfume"},"content":{"rendered":"<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-7952 gallery-columns-3 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https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/002-rid-100x56.jpg 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/artemilia.it\/003\/'><img width=\"400\" height=\"402\" src=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/003-400x402.jpg\" class=\"attachment-medium_image size-medium_image\" alt=\"Parma la citt\u00e0 del Profumo Negozio storico\" loading=\"lazy\" srcset=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/003-400x402.jpg 400w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/003-150x150.jpg 150w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/003-768x771.jpg 768w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/003-1020x1024.jpg 1020w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/003-750x753.jpg 750w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/003-1150x1155.jpg 1150w, 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class=\"attachment-medium_image size-medium_image\" alt=\"Parma la citt\u00e0 del Profumo Negozio\" loading=\"lazy\" srcset=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/004-rid-400x300.jpg 400w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/004-rid-300x225.jpg 300w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/004-rid-768x576.jpg 768w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/004-rid-1024x768.jpg 1024w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/004-rid-750x563.jpg 750w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/004-rid.jpg 1150w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/004-rid-250x188.jpg 250w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/004-rid-100x75.jpg 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/artemilia.it\/007-rid\/'><img width=\"400\" height=\"300\" 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landscape'>\n\t\t\t\t<a href='https:\/\/artemilia.it\/en\/parma-la-citta-del-profumo-dettaglio-spruzzo\/'><img width=\"400\" height=\"233\" src=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-Citta-del-profumo-Dettaglio-spruzzo-400x233.jpg\" class=\"attachment-medium_image size-medium_image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-Citta-del-profumo-Dettaglio-spruzzo-400x233.jpg 400w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-Citta-del-profumo-Dettaglio-spruzzo-300x175.jpg 300w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-Citta-del-profumo-Dettaglio-spruzzo-1024x597.jpg 1024w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-Citta-del-profumo-Dettaglio-spruzzo-768x447.jpg 768w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-Citta-del-profumo-Dettaglio-spruzzo-750x437.jpg 750w, 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https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/010-rid-768x576.jpg 768w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/010-rid-1024x768.jpg 1024w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/010-rid-750x563.jpg 750w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/010-rid.jpg 1150w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/010-rid-250x188.jpg 250w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/010-rid-100x75.jpg 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/artemilia.it\/011-rid\/'><img width=\"400\" height=\"300\" src=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/011-rid-400x300.jpg\" class=\"attachment-medium_image size-medium_image\" alt=\"Parma la citt\u00e0 del Profumo Farmacia dettaglio\" loading=\"lazy\" srcset=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/011-rid-400x300.jpg 400w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/011-rid-300x225.jpg 300w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/011-rid-768x576.jpg 768w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/011-rid-1024x768.jpg 1024w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/011-rid-750x563.jpg 750w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/011-rid.jpg 1150w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/011-rid-250x188.jpg 250w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/011-rid-100x75.jpg 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/artemilia.it\/en\/parma-la-citta-del-profumo-farmacia-di-san-filippo-neri\/'><img width=\"400\" height=\"300\" src=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-citta-del-profumo-Farmacia-di-San-Filippo-Neri-400x300.jpg\" class=\"attachment-medium_image size-medium_image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-citta-del-profumo-Farmacia-di-San-Filippo-Neri-400x300.jpg 400w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-citta-del-profumo-Farmacia-di-San-Filippo-Neri-300x225.jpg 300w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-citta-del-profumo-Farmacia-di-San-Filippo-Neri-1024x768.jpg 1024w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-citta-del-profumo-Farmacia-di-San-Filippo-Neri-768x576.jpg 768w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-citta-del-profumo-Farmacia-di-San-Filippo-Neri-750x562.jpg 750w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-citta-del-profumo-Farmacia-di-San-Filippo-Neri-250x187.jpg 250w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-citta-del-profumo-Farmacia-di-San-Filippo-Neri-100x75.jpg 100w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Parma-la-citta-del-profumo-Farmacia-di-San-Filippo-Neri.jpg 1150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/artemilia.it\/b-3\/'><img width=\"400\" height=\"234\" src=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/b-3-400x234.jpg\" class=\"attachment-medium_image size-medium_image\" alt=\"Parma la citt\u00e0 del Profumo Acqua di Parma\" loading=\"lazy\" srcset=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/b-3-400x234.jpg 400w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/b-3-300x175.jpg 300w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/b-3-768x449.jpg 768w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/b-3-1024x598.jpg 1024w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/b-3-750x438.jpg 750w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/b-3.jpg 1150w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/b-3-250x146.jpg 250w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/b-3-100x58.jpg 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/artemilia.it\/012-rid\/'><img width=\"400\" height=\"225\" src=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/012-rid-400x225.jpg\" class=\"attachment-medium_image size-medium_image\" alt=\"Parma la citt\u00e0 del Profumo dettaglio\" loading=\"lazy\" srcset=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/012-rid-400x225.jpg 400w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/012-rid-300x169.jpg 300w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/012-rid-768x432.jpg 768w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/012-rid-1024x576.jpg 1024w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/012-rid-750x422.jpg 750w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/012-rid.jpg 1150w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/012-rid-250x141.jpg 250w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/08\/012-rid-100x56.jpg 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/artemilia.it\/en\/profumeria-gianfranca\/'><img width=\"400\" height=\"313\" src=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Profumeria-Gianfranca-400x313.jpg\" class=\"attachment-medium_image size-medium_image\" alt=\"Parma la citt\u00e0 del Profumo Profumeria Gianfranca\" loading=\"lazy\" srcset=\"https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Profumeria-Gianfranca-400x313.jpg 400w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Profumeria-Gianfranca-300x235.jpg 300w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Profumeria-Gianfranca-1024x801.jpg 1024w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Profumeria-Gianfranca-768x600.jpg 768w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Profumeria-Gianfranca-750x586.jpg 750w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Profumeria-Gianfranca-250x195.jpg 250w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Profumeria-Gianfranca-100x78.jpg 100w, https:\/\/artemilia.it\/wp-content\/uploads\/2020\/11\/Profumeria-Gianfranca.jpg 1150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h4><\/h4>\n<h4 style=\"text-align: center;\"><strong>PARMA the City of PERFUME<\/strong><\/h4>\n<h4><\/h4>\n<p><strong>Parma <\/strong><strong>the city of Perfume<\/strong> is a unique and exclusive opportunity to immerse yourself in the history of the city and discover, through an olfactory journey, the<strong> tradition of perfume<\/strong> and the <strong>protagonists of its supply chain<\/strong> in <strong>Parma<\/strong> <strong>from 1816 till today<\/strong>. An important history but still little known by the general public.<\/p>\n<p>The <strong>greenhouses of the Ducal Park<\/strong> introduce us to the discovery of the botanical characteristics of the famous \u201cVioletta di Parma\u201d, already present within the Duchy of Parma and Piacenza in the second half of the Eighteenth Century. The great success of the small flower under the First and Second Empire is widely testified by the collections of the <strong>Glauco Lombardi Museum<\/strong>, where numerous traces of Maria Luigia of Austria\u2019s predilection for the violet can be found in furnishings and decorative arts. This passion for the little flower gave birth to the perfume that later became a symbol of the city and the Duchess.<\/p>\n<p>The visit to <strong>Violetta di Parma 1930 shop<\/strong> allows us to trace the life of <strong>Ludovico Borsari,<\/strong> to learn about the famous products made by the <strong>Borsari<\/strong> Company during the first half of the Twentieth Century and the contemporary\u00a0 local glass industry represented by the <strong>Bormioli <\/strong>Company.<\/p>\n<p>We will continue with a visit to the <strong>San Filippo Neri Antique Pharmacy<\/strong>, a fascinating place hidden in the heart of the historic center, guardian of the cosmetic and pharmaceutical heritage of the city. A galenic laboratory that has preserved untouched its structure dating back to 1789, the perfect place to discover, touch and smell the raw materials once used by apothecaries and perfumers and flip through the ancient recipe books based on natural ingredients, a legacy of ancient knowledge.<\/p>\n<p>We will discover the <strong>history of the companies of the Parma perfume supply chain<\/strong>, which arose many years ago, by intuition of the founders, in small laboratories, to grow to the point to have become some of the major references worldwide for perfumery packaging, bottles, caps and labels.<\/p>\n<p>Two hundred years of professionalism and entrepreneurial competence have made the city of Parma an important productive center of international perfumery, thanks to the presence of companies specialized in the creation of essences and in the realization of all the components of the product. The complete supply chain linked to the world of perfume still makes Parma a unique case in Italy.<\/p>\n<p>Our experience ends with a visit to an <strong>Acqua di Parma store<\/strong>, to get to know the brand from its origins to new variations, an engaging olfactory experience which introduces you to Artistic perfumery.<\/p>\n<p>Want to know more?<\/p>\n<p style=\"text-align: left;\"><a href=\"#\" class=\"sc_button sc_button_square sc_button_style_filled sc_button_bg_custom sc_button_size_medium popmake-popup-parma-la-citta-del-profumo-eng-ok popup-parma-perfume\" style=\"color:#ffffff;\">Contact us<\/a>[vc_empty_space]<\/p>\n<p><strong>Departure: <\/strong>suggested time 9.00, 9.30, 10.00 am and 2.00, 2.30, 3.00 pm; private tours can start at whatever time requested<\/p>\n<p><strong>Duration:<\/strong> 3 h<\/p>\n<p><strong>Inclusions<\/strong><\/p>\n<ul>\n<li>Professional local guide<\/li>\n<li>Glauco Lombardi Museum entrance fees<\/li>\n<li>San Filippo Neri Antique Pharmacy and Oratory of San Tiburzio entrance fees<\/li>\n<li>A visit to Violetta di Parma 1930 shop<\/li>\n<li>A visit to an Acqua di Parma store<\/li>\n<\/ul>\n<p><strong>Know Before You Book<\/strong><\/p>\n<ul>\n<li>A moderate amount of walking is involved (2 km)<\/li>\n<li>It is recommended to wear comfortable shoes without high heels<\/li>\n<li>This is a private tour, run exclusively for you and your family or friends<\/li>\n<\/ul>\n<p><strong>Meeting Point<\/strong><\/p>\n<ul>\n<li>Ponte Giuseppe Verdi, Parma PR, Italy<\/li>\n<\/ul>\n<p>We will meet in front of the entrance to the Ducal Park, located at the intersection of Ponte Verdi &#8211; Via dei Farnese &#8211; Strada delle Fonderie. The historic center of Parma is closed to traffic. The most convenient parking is the Toschi Parking. The meeting place can be easily reached on foot in 5 minutes.<\/p>\n<p><strong>The Parma City of Perfume experience is available from Monday to Saturday. Perfume shops are closed on Sundays. T<\/strong><strong>he Glauco Lombardi Museum is closed on Mondays.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With its over 200 years of expertise and entrepreneurial skills, Parma is globally recognised as a reference point in perfumery and has created over time a successful supply chain of companies which produce not only fragrances, but also glassware&#8230;<\/p>\n","protected":false},"author":5,"featured_media":7590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":[],"categories":[338],"tags":[1059,1063,552,495,1044,1060,1055,1088],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Parma the City of Perfume | Artemilia Guided Tours<\/title>\n<meta name=\"description\" content=\"Parma the city of Perfume is a unique opportunity to discover the tradition of perfume and the protagonists of its supply chain in 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