Parma City of Gastronomy and Perfume

Parma City of Gastronomy and Perfume


Parma City of Gastronomy and Perfume is a walk through the elegant and typical shops of the center that will fascinate and engage your senses.

A journey that will delight eyes, nose and palate, through the discovery of the gastronomic delicacies that have made the city of Parma famous in the world, Parmigiano Reggiano, Prosciutto di Parma and the tasty products of the Parma charcuterie such as Culatello di Zibello, Fiocco, Strolghino, Salame Felino, Coppa, Pancetta, Gola, Culaccia, Spalla Cruda and Spalla Cotta di San Secondo Parmense.

A fresh pasta shop is a must-see stop walking through the city of Parma, to learn about the ingredients of the famous Emilian homemade pasta and its different shapes, to discover the flavors of typical dishes and curious anecdotes. We will be enchanted in front of the colorful counters of the famous patisseries, enjoy their sweet and cosy atmosphere while savoring the delicacies of the Parmesan pastry.

We will also discover the scents of Parma, starting with the unmistakable Violetta di Parma, a symbol of the city and of an era. After a pleasant stop at the Violetta di Parma 1930 shop and an engaging visual-olfactory sensory experience at an Acqua di Parma Flagship Store, to get to know the brand from its origins to new variations, a fragrant aperitif, based on ancient fruits and lost drinks, will transport us to the Parma of the late nineteenth century, era of the birth of Borsari.

The visit to the exhibition Parma, the city of Perfume will reveal the protagonists of the perfume supply chain in Parma, the origins of the first Italian cologne, Acqua di Parma, an iconic fragrance since 1916, and the birth of the other famous perfume and cosmetic companies in the area. When the exhibition is not available, the visit is replaced by an engaging visual-olfactory sensory experience to introduce you to Artistic perfumery at one of the historic perfumeries in the city center.

We will conclude our immersion in the colors, scents and aromas of the city with an unusual tasting of artisanal gelato, capable of recalling different olfactory memories related to the city of Parma and its territory.

Parma City of Gastronomy and Perfume is a sensory journey, where gastronomy, perfumery and botany meet, to discover the products that have made Parma famous throughout the world.

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The exhibition Parma, the city of Perfume, conceived by CNA Parma in collaboration with Mouillettes & Co, is a project included in the official programming of Parma Italian Capital of Culture 2020. The project will continue in 2021 with the second chapter of the exhibition entitled Parma, the City of Perfume – Evolution and Modernity which will be set up at Ape Parma Museum and will enhance the contemporary and innovative point of view of the art of perfumery and its production chain.